Adding context to your content

Time, Space, Content

Content is critically important for any business or brand. To be able to access the right content is increasingly important and has resulted in an entire industry borne out of user experience (UX) and user interface (UI) design and testing. When we designed Coaster, it was clear to us that adding context to content has been massively overlooked.

Think about this for a minute, content is usually relevant to when and where we are. Bluetooth Beacons are about to revolutionise the way we interact with content. There is no question - content will be served up to us in ways that make it easy to access the right information based on where we are physically located. But this is only part of the equation, yes it’s powerful but we figured that the ‘when’ is also important. Therefore, we have built time-based content into Coaster. Coaster can change page content based on the time of day.

Coaster can change (and repeat) page content based on the time of day, day of week, in fact, any time-based parameter. This combined with location aware content using Beacons, means that Coaster moves the game on significantly when it comes to using your content so much more smartly. Serve content based not only on the user's location but also the time of day - the most powerful way to serve content to your end users.

Find out more about beacons here.

Find out more about time specific versions here.

Find out about editing content within Coaster CMS here.